October 25, 2007 :: Posted by - Patrick James :: Category -
Concept Cars
Here something from CarDesignNews that well worth a look:
Winners of Fiat’s “Design the Italian Way” competition were announced on September 20, 2007 at the new Fiat Group Automobiles’ Style Centre headquarters, Officina 83, in Turin, Italy. Participants in this competition – launched on November 30, 2006 – came from eight of the world’s leading design schools: Turin’s European Institute of Design, the Design Faculty of Milan Polytechnic, Detroit College for Creative Studies, Coventry University of Art and Design, Tokyo Communications Arts, Moscow’s Stroganov State University, Ahmedebad National Institute of Design (India) and the Umea University Institute of Design (Sweden).
The idea for this award was a joint effort that involved not only Style Centre designers but also the Fiat, Lancia and Alfa Romeo brands and their respective Product, Engineering & Design and Human Resources management teams. The basic features to be incorporated in projects developed for each of the three brands were defined by the CEOs of Fiat, Lancia and Alfa Romeo, namely, Luca De Meo, Olivier Francois and Antonio Baravalle.
Full Article:
by Patrick James