Yahoo Inc is in advanced talks to carry Web search advertising from Google Inc as part of a search for potential alternatives to being bought by Microsoft Corp. Yahoo’s (which has rejected Microsoft’s unsolicited offer to buy it as insufficient and has been seeking alternatives to a Microsoft takeover) use of Google search would be for a limited test, one source has said. The two-week test with Web search leader Google would involve Yahoo targeting Google Web search advertisements at 3 percent of the users of Yahoo’s own search services.
Microsoft fired back saying that a deal between Yahoo and Google would make the market for Web search less competitive — turning the tables on Google, which has charged Microsoft with anti-competitive practices in the past.
Source: Reuters
